Investing in Japan: Kagome, a pioneer in Japan’s tomato business, helps Japanese to stay healthy
Japanese diet falls short of required vegetable intake Kagome Co., Ltd., founded in 1899 and headquartered in Nagoya, manufactures and sells condiments, foods and beverages in Japan. It is also involved in purchase, production and sale of seeds, seedlings, fruits and vegetables. Kagome has a history of more than 100 years in a tomato processing business. It has 60.9% share of the tomato ketchup market in Japan and 61.2% share of the mixed vegetable and fruit juice market. Kagome who supplies 17.7% of Japan's green and yellow vegetable consumption and 4.4% of vegetable consumption has been greatly contributing to maintain the health of Japanese people. The Ministry of Health, Labor and Welfare recommends Japanese adult people to consume at least 350 g of vegetables per day to maintain their health. However, according to a survey by the Ministry, the intake of vegetables by each Japanese is 281.4 g a day, which is about 70 g short. Looking at the changes over the last ...