Toyota Motor, the growth source of Japanese manufacturing industry

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Toyota Motor achieves record sales of more than 30 trillion yen in 2019

Chubu region where transportation machines production accounts for more than 40% of manufactured goods shipments in the region has been leading Japanese economy.

The automobile industry including Toyota Motor is the source of growth in the regional manufacturing industry.


Toyota Motor, the growth source of Japanese manufacturing industry

Toyota Motor has formed a huge automobile industry cluster centered on itself in the region and based on the power of the network the company has achieved record sales of more than 30 trillion yen in the fiscal year ending March 2019.

Strong sales network and high technology development capabilities enable the company with those feat.

In particular, four sales channels that consist of Toyota’s sales network have each product group they deal and build their own sales strategy so that they can match cars they sell with customer's needs and lifestyle.

For example, Toyota, the oldest Toyota dealer sells Crown brand which is the luxury type.

The second oldest Toyopet which deals in mid-range cars sells SUV type Harriers.

Corolla stores which handle mass sales models deal Corolla brand that the dealer’s name comes from.

And last, Netts stores deal in Vittz which is very popular compact car in Japan.

Toyota Motor, the growth source of Japanese manufacturing industry

The showrooms are also well-equipped and provides theme-park-like attractions that allow customers to experience the fun of a test drive and pleasure owning cars at large shopping malls and other facilities where customers can easily stop by.



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