Investing in Japan: Sugi Holdings expands sales with its incredibly high profitability even in a coronavirus ordeal.
The third wave of the new coronavirus hit Japan with daily new cases exceeding 3,000. Since November, Japan is struggling to contain the third wave of the new coronavirus infection with daily new cases exceeding 3,000 confirmed a day and the number of deaths continuing to break record highs. The cumulative number of infected people has doubled in less than two months since it reached 100,000 on October 29. The spread of coronavirus infection changed people's consumption behavior. After the pandemic, tourism industry cannot make both ends meet even with government support programs and food industry lost customers who used to often visit restaurants for expensive dinner. On the other hand, reservations for Christmas cakes have increased 1.3 times compared to last year with high-priced cakes of around 10,000 yen being sold well. People who are forced to refrain from eating out and traveling spend more money on expenses at home such as takeout meal, deliveries and online shopp...